“Cool Story” features some of snowboarding’s best North American talent who have been traveling and filming for their video parts all year long. “Cool Story” not only features all the season’s most progressive snowboarding tricks but amplifies these tricks significance through the stories of the snowboarders themselves.
The mundane day to day and the amazing adventure are given equal levity in an attempt at stripping the professional snowboard world of pretense and showing it as they see it; as another fun year spent with friends adventuring around and trying our best on their snowboards. They strive to create the feeling that their world is at once accessible and utterly amazing. “Cool Story” is an exciting opportunity for Think Thank to further their creative exploits while exploring story making through snowboard video.