Exploring ways of emulating snowboarding and surfing on land, Loaded began as a passion (obsession?) in the mid 90s. We scavenged Krypto Classics, Krypto 85s, Bones Hardcore wheels, every new-fangled truck we could find, and retrofitted every piece of wood or old snowboard we came across with trucks and wheels. The decision to start a company occurred in September of 2000 following a series of serendipitous events. After much trial and error with all kinds of materials and production methods, we launched our first board, The Vanguard, in June 2002 to no fanfare whatsoever. The next few years were an uphill battle and we came close to closing up shop numerous times. By 2009 a fledgling longboard industry had been established and the boarding world was starting to take notice.
Skateboarding is currently in a renaissance period of design and creativity. We're inspired by the industry, committed to its collective success, and proud to have a role in this era.